Visitor Surveys
The Icelandic Tourist Board has for years been conducting departure surveys among foreign tourists at Keflavik International Airport, all year round. Regular data collection create the basis for monitoring changes and developments in the tourism market, thus forming a foundation for future knowledge about tourists.
The survey provides knowledge about the attitudes and behaviors of tourists. The results reveal e.g. the decision-making process regarding the trip to Iceland, information about travel behavior in Iceland, and experiences and attitudes towards factors that affect tourism services in the country. Reports with results can be accessed below. Information is presented in a visual format and in tables
- International visitors to Iceland 2023 - Profile, travel behaviour and perspective
- Excel documents with key results
Results from previous years:
Summaries containing key information on demographics, travel behavior and visitors opinion for 7 markets in 2018.
- International Visitors in Iceland - Visitor Survey Summer 2016 (PDF)
- International Visitors in Iceland - Visitor Survey Winter 2015/2016 (PDF)
- International Visitors in Iceland - Visitor Survey Summer 2014 (PDF)
- International Visitors in Iceland - Visitor Survey Winter 2013/2014(PDF)
- International Visitors in Iceland - Visitor Survey Summer 2011 (PDF)
- International Visitors in Iceland - Visitor Survey Winter 2011/2012 (PDF)