Nature Continues to Attract Visitors as Before — But Does Iceland Live Up to Expectations? - Summary from the 2025 Border Survey

A new summary report based on the Icelandic Tourist Board’s border survey of international visitors for the year 2025 has been published. The report presents the findings through visualizations and tables, and Excel files are also available for download for further data analysis. Below is an overview of some of the key findings from the report.