UNWTO appoints First Lady of Iceland as Special Ambassador for Tourism and the Sustainable Development Goals

Ms. Eliza Jean Reid, First Lady of Iceland has been nominated as Special Ambassador for Tourism and the Sustainable Development Goals (SDGs). The appointment took place at the second UNWTO/UNESCO World Conference on Tourism and Culture, an official event of the International Year of Sustainable Tourism for Development 2017, being held in Muscat, Sultanate of Oman on 11 and 12 December.
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Explore the a-ö of Iceland

Inspired by Iceland, the official destination marketing office for Iceland, has launched a new campaign. Named a-ö, explorers are encouraged to complete online classes with the goal of winning a trip to Iceland.
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Safe & responsible travel in Iceland

The Icelandic nature is the main attraction for tourists that come to Iceland. We want to make sure that our visitors know how to help us preserve it and how to enjoy it in a safe manner.
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Take the Icelandic Pledge

Inspired by Iceland now offers tourists to take a pledge to travel responsibly when visiting the country. ‘The Icelandic Pledge’ is an online agreement where tourists can sign, and promise to respect nature while travelling in Iceland. On signing you get a certificate you can share on social media with the hashtag #IcelandicPledge.
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International visitors to Iceland 2016

The total number of foreign visitors to Iceland was around 1.8 million in 2016, a 39% increase from 2015, when foreign visitors numbered around 1.3 million.
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New visitor survey – Summer 2016

The Icelandic Tourist Board has published a new visitor survey. The respondents are foreign tourists in Iceland in the months of June 2016 through August 2016 and the survey is about their experience in Iceland during the summer months.
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Tourist Information Centre Opens in City Hall

The Reykjavík Tourist Information Centre was opened in the City Hall today, Monday 16 January. The Information Centre has been operating at nearby Aðalstræti 2 since 2002. Visit Reykjavík runs the Tourist Information Centre with funding from the City of Reykjavík, a grant provided by the Icelandic Tourist Board and now also in collaboration with the company Guide to Iceland. The Information Centre, which has an average of nine staff, is open every day of the year (except Christmas Day) 8.00 to 20.00.
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Number of visitors smashes all earlier records

The number of foreign visitors travelling to Iceland who passed through Keflavík Airport was approximately 1.77m in 2016, or 40% more than in 2015. One may assume that the number covers more than 98% of visitors coming to Iceland. Those who came through other airports and the passengers of the ferry Norræna are not included in this number. The passengers of cruise liners are defined as day trippers and are not, therefore, included in this number.
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